About Tara: “I’m Tara Gentile and I’m on a quest to redefine commerce as the creation and distribution of meaning, relationship, and experience. And I’m more-than-okay making money doing it. I am in business to change business.
Business should reflect what we value in life. What we treasure and hold most dear. I am challenging the assumptions we hold around work/life balance, the starving artist mythos, and true personal success to create a new paradigm for the 21st century & beyond.
We’re living & working in a new age. Fewer boundaries. More meaning. Unprecedented access.
• How do we use this extraordinary period of history to make the world and its economic engines what we want them to be?
• How do we determine our own wealth?
My work: I work with passion-driven entrepreneurs to actualize their ideas, visions, and dreams – turning them into dollars and cents. I bring creative planning to branding, product development, and marketing that incorporates both strategy and high-touch design. Through collaborative coaching, my clients and I work towards mutual success.”
Register for “Introduction to Entrepreneurship” at the Fashion Institute of Technology!
This course introduces students to entrepreneurship and its applicability to the creative arts. It examines some of the legends of the industry and identifies the characteristics necessary for achieving success as an entrepreneur. It reviews today’s creative arts and business landscape and introduces students to the significance of entrepreneurship and its opportunistic position at the cutting-edge of this industry.
Back in March, I wrote (and subsequently removed most of) a ham-fisted post about the obligation that smart, privileged people should feel to work on things that might make a difference to other people. This was discussed in the context of questioning whether so-called lifestyle businesses are a good idea for entrepreneurs and society at large.
I’ve mulled over the idea of obligation and how it relates to entrepreneurship off and on in the intervening months. That thinking has changed my tune pretty significantly.
There are several obvious problems with obligation as it relates to work:
Some people don’t feel obligated to do much of anything.
Most people don’t like to feel obligated to do something, even if it’s the optimal thing for them to do. We like choice, or at least the illusion of choice.
If what you’re doing isn’t making you happy, you probably won’t do a good job at it. You might even subconsciously sabotage yourself.
That final point, on happiness, is by far the most important of the three. Even if we had a magical machine that told us the optimal, most societally beneficial job for every individual – that is, the job we should be obligated to do – it wouldn’t matter if we were all assigned jobs that we hated. Fulfilling a sense of obligation isn’t a substitute for actual unqualified happiness, and it’s certainly not a recipe for good work.
At the end of the day, the best thing you can do is to figure out what makes you happy and then do the hell out of that thing. You’ll probably do a great job at whatever it is you’ve decided to do. Hopefully, your passion for your work will result in positive outcomes that benefit you and your community. Maybe we’ll all luck out and the job that makes you happy ends up benefitting a large number of people. If not: hey, at least you’re not miserable.
Problem is, it’s really really hard to figure out what makes you happy. It’s way easier to guilt yourself into a sense of obligation which you then use to rationalize the decision to do something you don’t actually enjoy. (Other popular happiness-avoidance tactics include doing nothing, trying to make a lot of money, bad relationships, and over-education.)
The type or scale of work you do doesn’t really matter as long as you’re happy. Some people are made happy by running a lifestyle business. Some people are made happy by running a Fortune 100 multinational. Doesn’t matter. Do what you love. If you don’t, you’re not going to make things better for anyone, very least yourself.
This advice is so completely and utterly not new, but it’s repeated over and over again because so few of us actually seem to remember it. Or maybe people do remember it, but they never create or are afforded the opportunity to do what they love. I’m not sure. All I know is that trying to do what you love as a guiding principle makes a helluva lot more sense then acting out of a sense of obligation. That, and I was pretty damn wrong.
This video brought to us by Professor Robert Vassalotti
In this episode of “Smart Entrepreneur,” Divya Gugnani, co-founder of fashion site Send the Trend, outlines the strategies she used to build a social business with about 200,000 Facebook fans in less than a year. Gugnani relies on a number of social networks, including YouTube, Pinterest and Tumblr, and also uses geotargeting.
When you grow up you tend to get told the world is the way it is and your life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family, have fun, save a little money.
That’s a very limited life. Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use.
Once you learn that, you’ll never be the same again. -Steve Jobs
“The well-worn path is there for everyone to trample. But the interesting things often occur when you are open to taking an unexpected turn, to trying something different, and when you are willing to question the rules others have made for you… Tina Seelig, “What I Wish I Knew When I Was 20”—