For Makeup Artist Trish McEvoy, Custom Brushes Led to Fortune
Trish McEvoy says she used to struggle to find quality cosmetic brushes. So she would buy brushes from art-supply stores and cut them into the shape she needed to apply eye liners, lipsticks and blushes. Ms. McEvoy, 61, now has her own line of beauty products carried in about 250 stores in the U.S. and Europe. She also co-owns a skincare center and beauty studio with her dermatologist husband, Dr. Ronald Sherman. The New York entities combined have more than 500 employees and generate just under $100 million in annual revenue.
In this article, the WSJ interviews Trish McEvoy on the start and evolution of her company and brand.
