Big Marketers on Campus

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Tech start-ups enlist undergrads as “ambassadors” to network

Tech companies in their start-up phase have little cash and big need for word-of-mouth marketing so they’re creating “ambassador programs” involving socially connected college students. Katherine Rosman has details on Lunch Break.”

Image via WSJ.com, Zach Davis, far left, and Rohan Deuskar conceived of Stylitics.com in 2010, modeling their ambassador program on a similar practice in the music business.